For several years now, the discussion about museum communication has shifted from the museum-warehouse to models that put the visitor in the center. Web 2 has in turn added a series of tools that make engaging and interacting with museums more feasible than ever before. However, museums seem to be hesitant in this new reality. For museums communication is still based on a teaching model - from one to many. The issue at present is not how to improve communication policies, but how to bring a radical change in the communication philosophy of museums.